Thursday, August 9, 2018

Before sustainability was cool, Indian moms had already mastered the art of recycling

Before sustainability was cool, Indian moms had already mastered the art of recycling



By Ramjaane
When I was growing up, milk packets would be washed and stuck on kitchen tiles for drying – for rotis to be packed in for lunch. After a little wear and tear, mom would fold the plastic packets and use them as a trivet. Long before recycling became hip, every middle-class household practiced it.
Once upon a time, a disciple of Buddha asked him for a new robe. The robe that the disciple was wearing was in tatters. Buddha agreed, gave the disciple a new robe, but asked him what he did with the old one. The disciple said, “I made a curtain of it.” And the old curtain, Buddha asked. “Oh that, I turned into a bed sheet.” And the old bed sheet? “Oh that, I made a mop of it; it was in tatters.” And the mop? “The mop, dear lord, was reduced to a few strands, so I made wicks out of it and light one every evening.” Buddha believed the disciple was enlightened.
I think that disciple is an Indian mom.
Indian mothers repurpose things as if their lives depend on it. Nothing ever dies an untimely death in our homes. What was a curtain at Diwali, will become a sofa cover by Holi. There is nobody more prudent than an Indian mother.
In my house, milk packets would be washed and stuck on kitchen tiles for drying. In these packets, I would be given rotis for lunch. Aluminium foil was never a thing. After a little wear and tear, mom would fold the plastic packets and use them as a trivet of sorts – she’d place them under the oil or ghee container so that her black kitchen counter wouldn’t have a stain. Some milk bags were torn open and glued together with molten wax to create a large plastic sheet – a mat we used on picnics.
Truth is, what was once labelled kanjoosi has now been rebranded as sustainability. What was considered cheap once is cool today.
For the longest time I believed repurposing household items was the forte of kanjoos, Kobra (Kokanastha Brahmin) aais, but when I visited my friend’s houses I realised that their mothers were no different. Recycling (at less embarrassing levels, of course) was practiced everywhere in our middle-class colony. The back pages of calendars doubled up as sketchpads; newspapers became book covers. Glossy magazine paper turned into cones to eat bhel in. Little pieces of cardboard were used as spoons for the bhel, once the puri got soggy. Soft cotton sarees became “paangruns” – sheets to cover yourself when sleeping. Three summer sarees would be stitched together and a cosy duvet for the winter was ready.
The save-the-planet folks should consider appointing an Indian mother as its president. This art of recycling is every environmentalist’s wet dream.
My mother, however, pushed it to the limit. I once mentioned to her how clean a friend’s balcony was, and that his mother washed it daily. Mom took it up as a challenge. She started washing our balcony every day, but without wasting water. She collected the soapy water gushing out of the washing machine in buckets and used it to clean the balcony.
I grew up on bucket baths, not showers. I was taught to use two mugs of water after a wee as a child and was instructed not to empty the flush tank. This is exactly what Cape Town did as they faced Day Zero. “If it’s yellow, let it mellow,” was the advisory pasted on public loos at the airport.
At home, we recycled food too. Marathi cuisine has dishes dedicated to leftover food. Because food is considered poorna Brahma, to waste it was a sin. And what can’t be wasted, must be reused. In Maharashtrian households, leftover rotis are served as “phodnichi poli” (tadka-wali roti) or “poli che ladoo” for breakfast. I have no doubt every kitchen in every corner of India has their own version of the poli and ladoo. Mumbai’s famous pav bhaji was originally a mash of leftover veggies. This no-waste philosophy had as much to do with affordability as it had to do with wastage. It is a mentality, something that most middle-class homesadhere to. Today, in the US, where 40 per cent of food goes to waste, efforts to use leftovers are lauded.
As children we always thought of our moms as cheap; their thrifty ways often embarrassed us. But then, we grew up and travelled the world. We saw Westerners make pen stands of dried coconut shells and models walking the ramp in a recycled paper cup dress, and we were in awe.
The goras took our $4 by calling it sustainable living and we gleefully gave them $5, an extra one for the environment. Today, we are ready to shell out a few thousand bucks on eco-fashion. We now return home and lecture our mothers for using plastic bottles and dabbas. “How can you be so irresponsible, mom?”
Truth is, what was once labelled kanjoosi has now been rebranded as sustainability. What was considered cheap once is cool today. But being frugal is cool only when when are not forced to be economical. Our parents raised us on a strict diet of “zyada paise nahi hai,” so when we saw them recycling, we thought of them as chindi. Their frugality and wisdom was born out of a need and hence was never aspirational.
Today, our disposable incomes are rising, we are seeing a glimpse of abundance for the first time, and hence we don’t hesitate to put out pictures of the curtain which is converted to a shopping bag on Instagram. Because now it’s not longer being cheap, it’s just being #woke.

The article was originally published in Arre.
Ramjaane is an author at Arre.

The Gaps in Implemeting CSR in India

   
India is one of the only countries in the world to regulate Corporate Social Responsbility (CSR) under the Companies Act, 2013. The law provides a framework to address various developmental challenges. Specifically, 11 areas are listed as eligible developmental activities where a company can spend its CSR money. Companies with a net worth of INR 500 crore or more, or a turnover of INR 1,000 crore or more or a net profit of INR 5 crore or more are required to spend 2% of their average net profit from the last three years towards CSR activities listed in Schedule VII of the Act.
Several different gaps in the implementation of the CSR policy in the country emerge from a detailed analysis of the existing literature on impact assessment. For example, lack of availability of reliable CSR reporting data in one central place, lack of collaborative partnerships between the government, private and civil society sectors across the spending areas, a general lacking in the infrastructure and ecosystem such as skilled professionals, standardisation of evaluation and impact assessment of CSR projects and a lacking of investment in developing effective collaborative platforms, research systems and capacity-building institutions.
Encouragingly, the CSR expenditure during the year 2016-17 has increased by 41% as compared to 2014-15. There is also a growing trend in companies’ interest to invest in unique flagship projects which can be also seen as a trigger for investment into innovative ways of tackling challenges of sustainable development. Schedule VII gives overall direction to corporations and the Sustainable Development Goals (SDGs) could become the measurable outcomes from the CSR projects.
Aligning SDGs to CSR areas of Schedule VII
SDGs were adopted on the September 25 in 2015 in Paris where 193 countries, including India, ratified and signed the convention to accomplish the 17 goals with its 169 targets by 2030. The goals take a pragmatic approach to achieve sustainable growth at all levels of the social, economic and environmental dimensions of the planet making it probably one of the most holistic development models evolved. The SDGs have also evolved to provide flexibility to nations and organizations alike to develop action plans to achieve the set targets thus providing a roadmap for the next 12 years.
India has set itself ambitious targets for implementation of the SDGs by aligning it with the national development agenda including setting up a monitoring dashboard in its Niti Aayog. India almost considered as a poster child of the SDG community, needs to make large investments and the achievement of these goals may not be possible with government initiatives alone. Rather it needs a high level of collaboration between the government, private sector and the civil society. The accelerating pace of collaboration between the social and private sectors could be positively leveraged by using the SDG targets and indicators as measurement tools for outcomes and impact of the CSR spending.
Ensuring Environmental Sustainability
The best case for tagging CSR areas in Schedule VII to SDG goals and its targets and indicators is area number 4: Ensuring Environmental Sustainability, which as noted earlier receives less than 10 % of CSR money spent by its corporations. Environmental sustainability as specified in Schedule VII corresponds to the largest number of SDG goals as compared to other CSR areas (SDGs 2, 6, 12, 13, 14, 15).
This therefore corresponds to the largest number of targets and associated indicators and hence provides the most comprehensive way to cross-referencing CSR in India to SDGs. Hence, adopting the design thinking mode and a participatory approach to sustainable development, ensuring environmental sustainability might perhaps be the best way to correlate inputs to outputs to outcomes and finally to impact measurement. The area of Indian CSR which presently receives the least attention and funds compared to the top 5 areas may thus prove to be an exemplar of aligning CSR in India to the global SDGs.
Finally, to coordinate the alignment of multiple SDG goals, targets and indicators to ensure environmental sustainability in India via its CSR spending, revitalising global and local partnerships for sustainable development which is SDG number 17 could be the best instrument.
Amit Lahiri is the Chief Sustainability Officer at O.P. Jindal Global University. He has developed the flagship graduate certificate program in International Business Management, and also the first course in Corporate Social Responsibility. He has graduate degrees in both natural and social sciences, and a Masters degree in the Life Sciences from Bombay University and Environmental Studies from York University, Canada. He has also participated in an Ontario Ministry of Education & Training-sponsored research project on integrating immigrants in the Canadian economy.
Views of the author are personal and do not necessarily represent the website’s views.
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The CSR Journal Team